With more faith-based movies being made, studios are having to “go to greater lengths to attract devout audiences,” including developing subgenres like romances, sports dramas, comedies, and documentaries. Movies explicitly about people practicing or defending their beliefs—“once a reliably bankable subgenre, despite poor reviews”—have been making less money. “There’s been significantly more films trying to compete for oxygen, and a lot of them have failed financially,” said Rich Peluso, head of Sony Pictures’ faith-based label Affirm Films.

Read more.