Industry veteran Fred Ichniowski, senior sales director for My Healthy Church distributors will lead a workshop on June 24 entitled “The Big Opportunity: Attract Your Local Hispanic Community” at the 65th annual International Christian Retail Show in Atlanta on June 22-25.

According to the Pew Research Center, the U.S. Hispanic population, currently at 52 million, will grow from 14% today to 29% in 2050. The National Hispanic Christian Leadership Conference reports that 35% of Hispanics consider themselves born-again believers. As these believers look for Christian resources to help inform their faith, be prepared to engage and serve them through your retail ministry.