Christian Retail Only (CROnly) products are exclusive to Christian retail to help give Christian stores a competitive advantage as well as reposition them as broader ministry and lifestyle centers. Sue Smith, manager of Baker Book Store and chairman of the CBA board of directors, has stocked the CROnly “We Will Stand” CD, DVD, and book.
She reports the product is selling well; one customer recently came in bought 20 CDs to give away as gifts. In the coming weeks, Smith plans to play the DVD on one of the store monitors and add the product to a stocking-stuffer display.
“Having it [also] at the checkout is key,” Smith says. “So many customers will just casually look at them while we are ringing up their sale, and then say, ‘Add this in, too.’”
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