Virtual events are an innovative and exciting new way to create excitement in your store to drive traffic and build community. Now, you can learn how to host these traffic-driving events in your store with simple steps presented in a new CBA webinar series hosted by Christian Authors Network President Angela Briedenbach and CBA Business Development Specialist Tammy Horvath.

Using available online technologies and affordable equipment, retailers can bring top authors and personalities to their store book clubs, gatherings, and other activities. The store becomes the hub for information, interaction, fun, and unique experiences just by tuning in.

Four free sessions are planned to help retailers understand the concept behind the marketing power of virtual events and how to stage a successful event. The series includes participation in a live virtual event at The Greatest Gift & Scripture Supply (Pueblo, CO) 11 a.m. Mountain time Wednesday, Feb. 17.

Free support materials will be available, including preparation checklists, technology comparisons, equipment lists, and more to make it easy to plan and execute a virtual event in your store.

Ingram/Spring Arbor is the event sponsor.

Check out session descriptions and free registration.