Be understood and encouraged
Stop by anytime in the CBCC, Junior Ballroom A, to connect with peers who know about your unique situations and who inspire each other to excellence.
CBA has partnered with the Network of Church Bookstores to bring relevant and meaningful training, networking, and mutual inspiration to church-store leaders, managers, and volunteers.
Workshop 1: Reaching Out & Expanding Your Family of Customers
Wednesday, June 28
11:30 a.m. –12:30 p.m., Brown Bag Lunch
Susan Chipman, Director of Retail Services at Granger Community Church in Granger, IN
Rachel Savage, Senior Director of Bookstore Operations at Calvary Chapel Melbourne in West Melbourne, FL
In these changing times, your customer base may begin to increase and change. Are you prepared to meet their needs? How can you let local churches know that you are there for them and how are you able to help? We will discuss social media strategies, in-person marketing and building these relationships through strong customer service.
CBCC Networking Breakfast
Thursday, June 29
George Thomsen, Bookstore and Cafe Director of The Harvest Bookstore, Harvest Christian Church, Riverside, CA
Enjoy a light breakfast while networking with others in your shoes and gleaning wisdom from George Thomsen, former CBA board chairman and head of one of the nation’s largest church stores.
Workshop 2: Re:Envision Merchandising
Thursday, June 29
3 – 4 pm
Noel Russell, Director of Retail Services at Christ Church in Fairview Heights, Illinois
With the current craze in vintage upcycled finds hitting the market you can totally reinvent your store with economical thrift store treasures that make a huge merchandising impact. Using the cast-off treasures from someone’s curb there is a huge opportunity to create, renew and completely update your store on any budget. With only a little work and some imagination you can re:envision your store to stay up to date with the ever changing trends in our retail culture.