According to a recent report released by Adobe Digital Insights, this year’s holiday season will see shoppers start buying earlier and continue shopping after Christmas Day. The “2016 Digital Insights Shopping Predictions” report also suggests that overall online holiday sales will grow 11 percent to $91.6 billion, up from $82.5 billion last year. Thanksgiving, Black Friday, and Cyber Monday will account for $8.4 billion, or roughly 9.2 percent of those online sales.

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