Faith Driven Consumers, an organization that rates major brands in the marketplace, wants to mobilize an estimated 41 million “Faith Driven Consumers” (FDCs) in #ChristmasBUYcott. Consumers can earn points redeemable for prizes by completing four steps. First, they can sign an online petition asking specific companies to welcome FDCs into their businesses. Second, they are asked to thank companies that have welcomed FDCs. The next step is to invite friends and family to join #ChristmasBUYcott. Finally, participants can check the leaderboard to see how many points they have earned.