This Re-Launch includes Get It Local Today’s Buy Online, Pickup in Store Tool
The re-launch of the CBA store locator, ChristianStores.org, will include a new capability for consumers to order or purchase product online and pick it up at a local Christian store.
The cooperative industry initiative seeks to drive customer traffic to stores while also supporting an omnichannel retailing capability to service consumers how they want to be served—both online and in store.
Using technology pioneered by The Covenant Group, the project enables publishers, suppliers, and authors to refer their website visitors to buy from local Christian stores for immediate pick-up or to order online for drop-shipping. This gives publishers and suppliers an alternative to refer website buyers to Christian stores, not only Amazon or big-box retailers.
Supplier-website referrals can be directed to specific Get It Local Today product pages for purchase through any local Christian store listed on the website.
An added retailer feature is the use of “post-sale credit” technology from the Parable Group. This will enable participating retailers to redeem sale and promotional credits in an automated way from publishers and suppliers for products sold via Get It Local Today.
Retailers earn most of the margin on products sold through the website, giving them financial incentives to participate.
The website will list all Christian stores for which CBA has complete records, but stores with inventory will be listed with priority highlighting. Stores without inventory may be listed, but the selection will be grayed out because inventory status is unknown.
To update your information, please email CBA.