Wednesday, June 28
6 – 8 p.m. in Legacy Hall
In this new session for UNITE, retailers will enjoy fast-paced presentations featuring new products from sponsors. Trends analysis will be interspersed. Hors d’oeuvres will be provided.
Retailers will sit at tables around the room, and each exhibiting rep will give presentations at the tables in five-minute increments. As a retailer, you’ll see quick presentations of the latest trends and products. Each five minutes, the reps will move to another table. The reps will be available after the session to answer further questions and pass out products.
Some reps may offer the opportunity to make purchases during the sessions, and some may use the time to gain feedback. Therefore, as a retailer, you will have the opportunity to both share your feedback and receive special offers.
Note: Space is limited to first 120 retailers to sign up. Sign up during registration.
Baker Publishing Group
Graham Blanchard Publishing
Hachette Book Group/Faithworks
HarperCollins Christian Publishing
Inspirational Nursery Rhymes
Tyndale House Publishers
Westminster John Knox Press
Discovery House Publishing
Industry Trends to be Covered:
The Popularity and Sales Trends of Christian Fiction
Christian fiction has been a hot topic recently with discussions ranging from “What is Christian enough?” to “Is it OK for Christian fiction to portray the messiness of life?” Cynthia Ruchti addresses these pivotal questions facing this classic category.
Cynthia Ruchti, Author, American Christian Fiction Writers (ACFW) Professional Relations Liaison
Current Industry Trends for Children’s Products
What are families looking for? What children’s products are selling? What do families purchase beyond books? Dr. Mary Manz Simon sheds light on how to make inventory decisions that will pay off in this important segment.
Dr. Mary Manz Simon, Educator and Consultant
The State of the Industry: Dynamic Retailing
Successful brick-and-mortar stores are providing value through product differentiation, human experiences, and new ways of marketing. Eric Grimm, author of the 2017 CBA State of the Industry Report recaps major retail trends that help indies connect to customers in ways Amazon and Walmart can’t.
Eric Grimm, CBA Director of Communications