Two new long term studies by Movieguide®: The Family Guide to Movies & Entertainment show moviegoers prefer to see movies with strong Christian, redemptive worldviews and content.
Family and child advocate Dr. Ted Baehr, founder and publisher of Movieguide, announced the findings in advance of Movieguide’s 2014 Report to the Entertainment Industry. Baehr will present the annual comprehensive financial analysis of the domestic, overseas, and home video film markets at the 22nd Annual Faith & Values Awards, Friday, Feb. 7, at the Universal Hilton Hotel, Los Angeles.
According to a 10year study of Hollywood and major independent-studio releases, Baehr said movies with very strong Christian worldviews averaged $73.27 million at the box office, compared to movies with very strong nonChristian worldviews which averaged only $21.01 million.
The differences were even wider in a separate five-year Movieguide study, which found movies with very strong Christian worldviews averaged $82.97 million per movie, but movies with very strong non Christian worldviews averaged only $21.84 million.
“The overseas box office tells a similar story,” Baehr said. For example, 80% of the Top 10 Movies Overseas between 2009 and 2013 had strong or very strong Christian, redemptive content, including positive references to Christianity, Jesus, God, or faith.
“It pays to put Christian, faith friendly content in your blockbuster movies and TV programs,” Baehr said, citing recent high ratings for TV programs like “The Bible” and “Duck Dynasty.”
For more information, visit www.movieguide.org and www.movieguideawards.com or call (888) 248 6689.