More than 80 percent of surveyed U.S. and foreign retailers see China as a lucrative market, as affluent Chinese consumers seek quality products from overseas. However, only 20 percent of retailers feel confident in their capability to succeed in China’s e-commerce market, according to a research report by Frost & Sullivan, in partnership with Azova Consulting.

Read The Cross-border eCommerce (Haitao) Opportunity in China.