CBA, the Association for Christian Retail, named Dr. Kevin McAfee to the newly created position of Film Commissioner. The role will support development of quality Christian media by focusing on the business side of moviemaking and by including Christian outlets in movie marketing and box-office development more proactively.

“The community of Christian content creators and distributors is on the forefront of contemporary media that promotes a Christian worldview based on Jesus Christ’s teaching,” CBA President Curtis Riskey said. “Our goal is to unite and leverage the growing networks of leading filmmakers, story tellers and publishers, theater owners, and retailers to influence our culture through contemporary media.”

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