Your Association

CBA Board of Directors

The CBA Board of Directors provides strategic direction and oversight to CBA. The Board includes representation from independent retailers, national chain and franchise retailers, suppliers, two at-large representations, the Board Chairman, and the CBA President.  Each independent retailer on the Board is chosen by a segment of CBA’s independent retailer membership based on their annual sales volume. Sue Smith, Chairman

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Research

One of the ways CBA embraces its advocacy role in the channel is by partnering with highly respected companies to commission research and produce relevant reports that shed light on what is happening in our industry and help forecast future trends. From groundbreaking studies by research experts such as Britt Beemer and George Barna to

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UNITE in Mission

Registration for UNITE 2016, CBA’s International Christian Retail Show, opened yesterday for the gathering of the Christian products industry June 26-29 at the Duke Energy Convention Center in Cincinnati, OH.

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An Introduction to Marketing for the Christian Retailer

Join us April 27th at 11 am MT for an informational training webinar on marketing with Jack Scott from Scott Marketing and Training. We will cover some key principles of positioning your store in the minds of your customers and potential customers. We will talk about aligning your advertising, promotions, publicity and all you do so your customers become cheerleaders for your store.

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Stepping Stones Out In Faith

It’s become all too clear in the past few years that faith alone isn’t enough to succeed in Christian retail. You have to have enough business smarts to ensure the ministry keeps going. But, at the end of the day, there are still times when the right way to go is ignoring what makes sense.

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