If you know of any upcoming industry events that are not listed but should be, please fill out this form and let us know.
The CBA Board of Directors provides strategic direction and oversight to CBA. The Board includes representation from independent retailers, national chain and franchise retailers, suppliers, two at-large representations, the Board Chairman, and the CBA President. Each independent retailer on the Board is chosen by a segment of CBA’s independent retailer membership based on their annual sales volume. Sue Smith, Chairman
One of the ways CBA embraces its advocacy role in the channel is by partnering with highly respected companies to commission research and produce relevant reports that shed light on what is happening in our industry and help forecast future trends. From groundbreaking studies by research experts such as Britt Beemer and George Barna to
Registration for UNITE 2016, CBA’s International Christian Retail Show, opened yesterday for the gathering of the Christian products industry June 26-29 at the Duke Energy Convention Center in Cincinnati, OH.
Join us April 27th at 11 am MT for an informational training webinar on marketing with Jack Scott from Scott Marketing and Training. We will cover some key principles of positioning your store in the minds of your customers and potential customers. We will talk about aligning your advertising, promotions, publicity and all you do so your customers become cheerleaders for your store.
Registration is open for the second annual CBA MarketSquare Budapest, 7-8 April at the Radisson Blu Beke Hotel in Budapest’s business district. Deadline to register is March 30.
Getting prospective shoppers into your store is critical, but only half the battle. Just as crucial is what happens while in the store and how they feel when they leave.
Talk to Mark Schoepke for any length of time and you immediately understand that he’s all about others. And if you ask others about Schoepke, you’ll learn he’s a stalwart of the Christian retail industry.
It’s become all too clear in the past few years that faith alone isn’t enough to succeed in Christian retail. You have to have enough business smarts to ensure the ministry keeps going. But, at the end of the day, there are still times when the right way to go is ignoring what makes sense.