Your Association

Christian Stores Have Moved the Needle Before

Though the Christian Retail Only (CROnly) effort is unprecedented in its scope and support, it isn’t the first time Christian retailers have taken part in an exclusive program that has boosted their revenues and multiplied ministry. Tyndale House Publishers has sold around 3.6 million special edition Operation Worship Bibles solely through Christian stores since launching

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Grow at Christmas

These specially edited products won’t be at Amazon or Walmart! Christian stores are uniting with CBA to make a difference in ministry and to grow at Christmas. All industry marketing groups plus many individual stores are cooperating to help you blast the first Christian Retail Only premium out your doors: Give Hope, Get Hope. This

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Be Part of The Movement

Here’s how to be part of a new movement, to be one stone that starts a landslide: Be a CBA member Make a commitment to sell product Move the needle to prove the Christian-store network’s selling power. These specially edited products won’t be at Amazon or Walmart! Plus high margin & 1 for 10 The first offering gives

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Industry Unity First in CROnly Launch

In an unprecedented show of industry unity, all four major marketing groups are helping to test the new Christian Retail Only campaign to demonstrate the industry’s selling power and begin a drive to produce select first-run and premium product to help drive traffic and sales to Christian stores. Additionally, industry sales rep groups Genesis Marketing and Noble Marketing Group have agreed to represent the

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CROnly team grows

A veteran leadership team is driving development of Christian Retail Only (CROnly), an initiative to make Christian stores more competitive. CROnly is part of a new strategic alliance between CBA and Content Road Media Corporation.

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The Samaritan coming soon

Project delayed to build expanded church outreach and promotion The Samaritan, a feature documentary with Col. Oliver North directed by Dr. Kevin McAfee (End of the Spear, Last Ounce of Courage) is a key project from Content Road Media Corporation to benefit Christian retail. It’s a story of freedom and sacrifice among oppressed and persecuted Christians

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What is CROnly all about?

Listen to these “living-room chats” between Kevin McAfee and Eddie Roush of GR Advisors discussing via video why Christian stores need a new way to do business, the thinking and strategies behind it, and where it’s all going: Background on why Content Road Why Christian stores, and why “content is king” What about Galatians 6:10,

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CBA’s Statement of Faith

Our Statement of Faith We believe that there is one God, eternally existing in three persons: Father, Son, and Holy Spirit, each of Whom is fully and equally God. (Matthew 28:18-19. Mark 12:29. Matthew 3:16‐17. John 1:14. Acts 5:3. II Corinthians 13:14. Hebrews 1:1‐3.) We believe the Bible to be the only infallible, authoritative Word of God. (II Timothy 3:16. II Peter

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Vision, Mission, Values

Our Vision CBA is the leading Association for Christian products to reach all people. Our Values Jesus Christ and His message. Open, honest, and collaborative relationships. Innovation and creativity. Excellence in everything we do. Our Mission CBA supplies vital connections, information, education, and encouragement to Christian product providers.  

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