Overall sales for the popular Berenstain Bears children’s book series have grown since Zondervan launched a parallel faith-based series in 2006. The new titles followed Mike Berenstain’s taking over as sole author and illustrator of the books launched by his late parents, Stan and Jan Berenstain, in 1962. The new books “began to reflect more of his own personality, even as he served as the faithful executor of his parents’ vision,” notes one writer unsure about the new faith emphasis. “This led to a disconnect between his family’s stolid, universalist postwar morality and his own.”

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