Examining the Amazon Store

The jury is no longer out. According to the Quartz Daily Brief, Amazon’s first bookstore in New York City “sucks the joy out of buying books.” Let’s admit it—most of us brick-and-mortar retailers

[ Read More ]

What’s Next?

Have you ever listened to a sermon and received a moment of insight you didn’t expect? I imagine we’ve all experienced this, as I did recently. My pastor was preaching from 1 Corinthians 10:13,

[ Read More ]

Beyond the Discount

Lifecycle marketing engages customers throughout their purchasing journey. If you just want to sell something, it’s not that hard and it doesn’t take a lot of effort. If you’re willing to live on

[ Read More ]

When Winning Isn’t

Success translates beyond sales goals. Take a look at the goals and objectives you’ve set for your team. Have you focused your team on being No. 1? Or do you encourage them to do the best they

[ Read More ]

For Such a Time as This

Keep proclaiming the ‘Christian’ in Christian fiction. Recently, I attended a booklovers’ convention that was mainly geared toward the ABA market. Though there was some Christian market

[ Read More ]