reinforced its e-book ecosystem with its new Kindle MatchBook program coming in October which gives customers the option to purchase Kindle editions of print books already purchased from Amazon, dating back to 1995 when Amazon first opened its online store.

More than 10,000 books will qualify once publishers enroll titles. The strategy addresses reader requests to have both print and digital editions, Amazon said. Kindle Matchbook will launch with books from Ray Bradbury, Michael Crichton, Blake Crouch, James Rollins, Jodi Picoult, Neil Gaiman, Marcus Sakey, Wally Lamb, Jo Nesbo, Neal Stephenson, and J.A. Jance, among others. In addition, Amazon Publishing will include all its titles in Kindle MatchBook.

Title costs could range from free to $2.99, Amazon reports.