Industry leaders share insights on hot indie opportunities

Sue Smith, CBA board chair and manager of Baker Book House, and Mary Lou Alexander, Ingram/Spring Arbor’s national sales and new account sales manager, will share ideas to capitalize on major new changes in the Christian-resources industry. With a large chain closure and continuing consolidation, what can indies do to capitalize on the changes? How do you fill a marketplace void, create differentiation, and offer what Amazon and Walmart can’t? These experienced industry leaders will inspire you to act now using practical plans and growth strategies.

“It was helpful – reminding me to reach out more to churches; creating the in-store atmosphere that attracts customers and makes them feel welcome; creating long-term customers even if it means matching Amazon prices.” — Carl, Logos Bookstore of Hawaii

Resources discussed during the session: