Christian stores have unique opportunities in their communities to make a difference and transform culture. As a support to the church and a resource to people facing life challenges, Christian stores provide a unique service and outreach. When Christian stores are proactive in community outreach and church support, they are ministry initiators.
One of the goals of CBA Channel Exclusives is to provide more opportunities for Christian stores to serve their local communities and churches and initiate ministry through unique offerings, special outreach, charity programs, or other support.