Research shows that the following are proven ways to increase your convention ROI.
1. Show new products
- Buyers want to see the latest and greatest. Don’t disappoint them.
2. Offer exclusive convention-only pricing
- Give them a reason to leave the store, pay for travel, and buy from you in person.
3. Generate excitement
- Bring leading personalities, offer giveaways and drawings, demonstrate action, have fun.
4. Invite buyers to come meet you
- Invitations go a long way to bring buyers to your exhibit.
Based on research from CBA, CEIR, and trade-show experts.