Research shows that the following are proven ways to increase your convention ROI.

1. Show new products

  • Buyers want to see the latest and greatest. Don’t disappoint them.

2. Offer exclusive convention-only pricing

  • Give them a reason to leave the store, pay for travel, and buy from you in person.

3. Generate excitement

  • Bring leading personalities, offer giveaways and drawings, demonstrate action, have fun.

4. Invite buyers to come meet you

  • Invitations go a long way to bring buyers to your exhibit.

Based on research from CBA, CEIR, and trade-show experts.

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